I attended a concert at Rupp Arena the other night. Although I thoroughly enjoyed the music, what impressed me most about the on stage act was the energy and enthusiasm of the performers that particular evening. What was even more remarkable was the realization that these individuals generated the exact amount of vigor each and every night out. It became clear to me that what made these entertainers successful was the excellence they brought day in and day out to their audience. I was thinking that this is the same kind of commitment we want to bring to our orthodontic practice. Although we see hundreds of patients a day, we want each patient to feel that they are extra special—and they are! The doctors and staff are here to serve each and every one of you every single time you come in for your appointment. We want to give you the same outstanding customer service, individualistic attention to detail and day-to-day excellence that I had with my concert experience. Please let us know how we are doing.
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